RELIGIONE COMUNICAZIONI DI MASSA SOCIAL NETWORK APPLE CONSUMISMO. O. HELLESO-KNUTSEN, According to a BBC documentary, Apple stimlates the same part of the brain as religious imagery does in believing people, ESATO, 21 maggio 2011

Religious reaction in brains of Apple fans is one reason for the brand popularity

GUARDA IL VIDEO: http://www.bbc.com/news/business-13416598

The BBC documentary Secrets of the Superbrands found something interesting while doing research of how some of the technology brands such as Microsoft, Google and Apple manage to grow in an explosively pace. We all know that Apple fans are the most dedicated no matter which product we are talking about. Devices running iOS operating system is particular popular. The Apple product releases are something different and BBC's reporter was joining in on one of the events. The reporter said

The scenes I witnessed at the opening of the new Apple store in London's Covent Garden were more like an evangelical prayer meeting than a chance to buy a phone or a laptop

BBC investigated if it could be any truth in this and found out by using a MRI scanner on the brain of an Apple fanatic that there are similarities between Apple and religion. The result of the brain scanning suggested that Apple was stimluating the same parts of the brain as religious imagery does in people of faith.

The documentary also admit that clever marketing and technical innovation also is a reason why Apple has grown to be one of the most valuable tech companies in the US.